PRIVACY POLICY – Lasted updated 6 July 2017



When you purchase something from Emerald and Lime, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address and device data in order to provide us with information that helps us learn about your browser and operating system.

If you sign up for our email, we may send you emails about our store, new products and other updates. You can unsubscribe at any time.


How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

We use Mailchimp to manage our email subscriptions, although you may sign up through an integrated third party app that is governed by its own privacy policy, available for you to read before you subscribe. When you subscribe you are indicating you are willing to receive marketing emails from us and you can unsubscribe at any time.

By giving us your details on this site you agree to relevant information being transferred to Mailchimp in the United States, held and used as detailed in its Privacy policy. However, you will only receive marketing emails from us if you choose to opt-in. You can find Mailchimp’s Privacy policy on its website – 

We may monitor interaction with our marketing emails (for example open rates, clicks etc.) to assess the effectiveness of our marketing campaigns.

How do I withdraw my consent?

You may withdraw your consent for us to contact you, for the continued collection, use or disclosure (subject to section 3) of your information at any time by contacting us at or mailing us at:

Emerald and Lime

PO Box 27158


EH10 9BQ


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service ( We may disclose your personal information to establish, exercise or defend our legal rights or in connection with ongoing or prospective legal proceedings.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

We may use or disclose your information to operate and manage the website. The information you provide us with may be shared with third parties who provide support services for Emerald and Lime (in order for them to provide the support services). We may disclose non-personally identifiable information too, for example, but not exclusively, website usage statistics.


Emerald and Lime’s store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. They have access to the Personal Information you provide through using the Service, for example name, email, addresses, payment details (see below) IP address and device data. Shopify is a North American company, therefore by using this Service you agree that your information will be transferred to the United States.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall and have access to it to provide their Services, including supporting and processing orders, authentication and processing payments.


If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (


In general, the third-party providers used by us or incorporated into the store will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service (


When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Google analytics

Emerald and Lime uses Google analytics to help us learn about who visits our site and what pages are being looked at. This helps Emerald and Lime understand your shopping preferences. You can find out how Google uses the information sent by your browser, including its use of Cookies, and how you can prevent analytics being used in your browser by visiting In addition to standard Google Analytics, we use Google Analytics advertising features to help us market Emerald and Lime. We use the demographics and interests reporting feature to help us understand better who our visitors are. You can find out more at  Analytics gets this information by placing cookies in your browser. This doesn’t harm your computer and we won’t be able to identify you personally from the data collected. We can use the segmented data, though, to understand better what our visitors would like to see from us. If you don’t want your data to be used by Google Analytics, you can get an opt-out browser add-on here.

Pinterest analytics

We use Pinterest analytics to see what is being saved to Pinterest from this site.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. You acknowledge, however, that any transmission of information over the internet, or method of electronic storage, can never be 100% secure. We cannot guarantee the security of your personal data, therefore transmission of it to our site is at your own risk. However we will do our very best to protect your personal information. Unless required to do so by law, we will never knowingly do anything to risk disclosure of your data in ways other than in accordance with this policy.

If you provide us or Shopify inc. with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, Shopify follow all PCI-DSS requirements and implement additional generally accepted industry standards.


 Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

 _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

 _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

 _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

 _secure_session_id, unique token, sessional

 storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

 PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where

In addition, Google Analytics uses cookies for demographics and interests reporting (our use of Google Analytics is detailed in SECTION 5 above). If you don’t want your data to be used by Google Analytics, you can get an opt-out browser add-on here.

Third party cookies are installed when you use the social share buttons. The way these sites collect and use information is governed by their own privacy policies, not this one.


By using this site, you represent that you are at least the age of majority in your place of residence, or that you are the age of majority in your place of residence and you have given us your consent to allow any of your minor dependents to use this site.


Emerald and Lime reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact or by mail at:

Emerald and Lime

PO Box 27158


EH10 9BQ